Индекс электронной коммерции
Rank | Country | Market type | Online market size (40%) | Consumer behavior (20%) | Growth potential (20%) | Infrastructure (20%) | Online market attractiveness score |
1 | China | Next Generation | 100.0 | 68.8 | 100.0 | 51.1 | 84.0 |
2 | Japan | Digital DNA | 100.0 | 100.0 | 17.4 | 99.1 | 83.3 |
3 | United States | Established and Growing | 100.0 | 77.6 | 39.8 | 96.5 | 82.8 |
4 | United Kingdom | Established and Growing | 100.0 | 77.5 | 147 | 86.3 | 75.7 |
5 | South Korea | Digital DNA | 79.6 | 97.4 | 9.3 | 95.1 | 72.2 |
6 | Germany | Established and Growing | 90.3 | 78.3 | 28.1 | 65.1 | 70.4 |
7 | France | Established and Growing | 85-5 | 75-7 | 7.4 | 71.6 | 65.2 |
8 | Brazil | Next Generation | 37.2 | 51.2 | 64.7 | 64.1 | 50.9 |
9 | Australia | Established and Growing | 157 | 89.4 | 46.2 | 86.9 | 50.8 |
io | Canada | Established and Growing | 17.7 | 73.5 | 48.3 | 91.5 | 49.7 |
11 | Singapore | Digital DNA | 2.3 | 93.1 | 28.9 | 100.0 | 45.3 |
12 | Argentina | Next Generation | 9.2 | 59.1 | 757 | 68.0 | 44.2 |
13 | Russia | Next Generation | 34.9 | 51.8 | 56.4 | 42.3 | 44.1 |
14 | Hong Kong | Digital DNA | 3-2 | 93.7 | 17.2 | 100.0 | 43.4 |
15 | Italy | Next Generation | 16.1 | 52.2 | 64.3 | 60.7 | 41.9 |
16 | Sweden | Established and Growing | 12.1 | 77.5 | 21.7 | 857 | 41.8 |
17 | Slovakia | Next Generation | 2.0 | 71.5 | 86.4 | 44.3 | 41.2 |
18 | New Zealand | Digital DNA | 2.5 | 92.3 | 28.1 | 78.5 | 40.8 |
19 | Netherlands | Established and Growing | 16.2 | 77.5 | 17.4 | 73.9 | 40.2 |
20 | Chile | Next Generation | 3.9 | 61.0 | 56.5 | 74.8 | 40.0 |
21 | Finland | Established and Growing | 13.3 | 77.2 | 13.6 | 82.1 | 39.9 |
22 | Turkey | Next Generation | 10.7 | 26.6 | 72.9 | 78.4 | 39.9 |
23 | Venezuela | Next Generation | 2.5 | 49-5 | 100.0 | 42.1 | 39.3 |
24 | Belgium | Established and Growing | 9-8 | 70.6 | 26.5 | 73.1 | 38.0 |
25 | United Arab Emirates | Next Generation | 0.9 | 50.3 | 49.2 | 87.8 | 37.8 |
26 | Norway | Established and Growing | 12.3 | 77.5 | 97 | 75.7 | 37.5 |
27 | Ireland | Next Generation | 7.2 | 62.3 | 42.2 | 67.9 | 37.4 |
28 | Denmark | Established and Growing | 10.2 | 78.3 | 14.1 | 73.0 | 37.2 |
29 | Switzerland | Established and Growing | 13-2 | 68.2 | 10.9 | 79.4 | 37.0 |
30 | Malaysia | Next Generation | 1.0 | 63.0 | 44.2 | 75.0 | 36.8 |